Why are the rules on selective distribution stifling e-commerce in europe.
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The rules are on selective distribution in Europe because manufacturers can and should decide how to sell their products, for example, a major food chain sells franchise stores to individual owners who meet specific criteria for a parent company.
How does it work?
It's used when clients are searching for similar products. That partnership's selection make close professional relationships (but narrow) with each company, allowing the manufacturer to get a nice market coverage with more control and less custs.
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