Question

IN BLOG, GRAPHIC DESIGN, LISA

COLOR PSYCHOLOGY IN FOOD MARKETING
APRIL 21, 2016 BY LISA

Color psychology has been used in marketing for a long time.For example, red is the color most used by fast food chains, followed closely by yellow andorange. Yellow and orange are colors that make people feel hungry. The color red isassociated with emotion and passion. So when one sees red combined with yellow andorange, they become passionately hungry.Green and earthy tones for usually us ed for eco- friendliness, natural, organic, healthy foodchoices. For those who are conscious about healthy eating, these colors are appealing. Forthe meat, potatoes and gravy guy, maybe not so much.…Blue is not likely to make s omeone hungry. It is even used in weight loss programs as anappetite suppressant. … We all know how easy it is to stuff ourselves at a buffet, so when wego, I always pick up a blue plate, knowing I feel less hungry seeing the color blue than I dowhen I see yellow or orange. If you like to eat and you want to enjoy your meal with nolimitations, go for yellow or orange.What is it about blue that m akes us lose our appetite? Some think it is because there arevery few foods that come in that color. It is s eldom a natural color for food so our brains areturned off from it.

2—Complete a sequência de ideias, de acordo com as informações do texto:

As cores mais usadas pelos fast food restaurants são: , , . Isso porque a cor está associada à e . E as cores e fazem as pessoas ficarem . Quando essas três cores são combinadas entre si, as pessoas ficam .Já os tons e são usados por restaurantes que vendem comidas mais , , , , pois para as pessoas que se preocupam em comer saudavel-mente, essas cores são

Answer 1

Resposta:

As cores mais usadas pelos fast food restaurants são: vermelho, amarelo e laranja. Isso porque a cor vermelha está associada à emoção e paixão.

E as cores amarelo e laranja fazem as pessoas ficarem famintas.

Quando as três cores são misturadas entre si, as pessoas ficam passionalmente famintas.

Já os tons de verde e terrosos são usados por restaurantes que vendem comidas mais eco-simpáticas, naturais, orgânicas, saudáveis escolhas alimentares, pois, para as pessoas que se preocupam em comer saudavelmente, essas cores são atraentes.