Question

COLOR PSYCHOLOGY IN FOOD MARKETING
APRIL 21, 2016 BY LISA
Color psychology has been used in marketing for a long time.
For example, red is the color most used by fast food chains, followed closely by yellow and
orange. Yellow and orange are colors that make people feel hungry. The color red is associated
with emotion and passion. So when one sees red combined with yellow and orange, they become
passionately hungry.
Green and earthy tones for usually used for eco-friendliness, natural, organic, healthy food
choices. For those who are conscious about healthy eating, these colors are appealing. For the
meat, potatoes and gravy guy, maybe not so much.
…
Blue is not likely to make someone hungry. It is even used in weight loss programs as an
appetite suppressant. … We all know how easy it is to stuff ourselves at a buffet, so when we
go, I always pick up a blue plate, knowing I feel less hungry seeing the color blue than I do when I
see yellow or orange. If you like to eat and you want to enjoy your meal with no limitations, go for
yellow or orange.
What is it about blue that makes us lose our appetite? Some think it is because there are very
few foods that come in that color. It is seldom a natural color for food so our brains are turned off
from it.
a) De onde foi retirado este texto?

Answer 1

Resposta:

a) O texto foi tirado de um blog de uma mulher ou menina chamada Lisa.

b) O gênero textual dele é o informativo, ou seja, tem a função de compartilhar informações e esclarecimentos sobre um determinado assunto com os leitores.

c) Uma moça chamada Lisa.

d) Esse texto foi publicado no dia 21 de abril de 2016.

e) Esse texto fala da influência da psicologia no marketing, particularmente no tocante à escolha das cores nos alimentos pela indústria.

Espero ter ajudado =)