Question

A key part in developing new technologies is making technologies easier to use on the go. Smartwatches are phones on your wrist, laptops are becoming more like tablets because they take up less space, and companies are creating apps so that you can shop on the go, which is making delivery and pick-up popular alternatives. These developments are rising because 64% of consumers enjoy the fact that technology gives them more freedom of mobility.

#1. Technology keeps me better informed.
The core purpose of technology is meant to be an exchange of information, which is probably why 74% of consumers feel that technology helps to keep them better informed. Every piece of technology is meant to be a way to provide information, whether it be about news or your personal life, which is why technology is continuing to get “smarter” as it develops. If companies want to stay relevant, they should make sure that keep their consumers informed as they continue their technological advancements.

About the Study: The National Technology Readiness Survey is conducted by Rockbridge Associates, Inc. and A. Parasuraman, and has tracked technology and e-commerce trends since 1999. The survey is co-sponsored by the Center for Excellence in Service at the Robert H. Smith School of Business. The most recent wave was conducted in March 2020 and is based on an online survey of 1,216 U.S. adults sampled at random from a consumer research panel. Results are weighted to match census characteristics.

Answer 1

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