Question

a) Can you think of an example of ethical and unethical propaganda?

Answer 1

Resposta:Unethical: At the launch of an intimate soap for the brand, Dove ran an advertisement showing a black woman taking off a brown blouse and transforming herself into a white woman.

Ethical: An advertisement for a remedy, for example, that warns about symptoms and contraindications.

Explicação: tradução:

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Unethical: At the launch of an intimate soap for the brand, Dove ran an advertisement showing a black woman taking off a brown blouse and transforming herself into a white woman.

Ethical: An advertisement for a remedy, for example, that warns about symptoms and contraindications.

Antiético: No lançamento de um sabonete íntimo para a marca, Dove veiculou um anúncio mostrando uma negra tirando uma blusa marrom e se transformando em branca.

Ético: Anúncio de remédio, por exemplo, que alerta sobre sintomas e contra-indicações.

Answer 2

Advertising is a type of text genre that is intended to highlight and promote certain products or ideas. Advertising uses media to share its intentions.

An ethical advertisement occurs when your language respects all people and ideas. Any element outside this standard becomes unethical.

One of the main characteristics of advertising is the persuasion and persuasion of the consumer, through speeches used as tools, in simple and easy-to-understand language.

Billboards, signs, magazines and commercials on television are some examples of communication vehicles that advertising uses to increase the reach of their ideas or products.  

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