4.WHAT IS YOUR DIGITAL FOOTPRINT?A digital footprint is a trail you leave when using the internet. That email you sent this morning, the witty comment you left on someone’s Facebook feed, even that ‘like’ you clicked under someone’s Twitter post – it’s all recorded as, every day, you expand your digital footprint. [...]There are two kinds of digital footprint: ‘passive’ and ‘active’.Passive digital footprintThe former is made up of the information that tech companies harvest behind the scenes, such as browsing data, IP addresses and purchasing habits. This is often collected without us even knowing about it, and is used to target advertisements, build customer profiles and more. There are a number of ways to minimise how large this type of footprint grows, such as using proxies and VPNs, or using anonymising technologies such as Tor. [...]Active digital footprintThe other kind of footprint is an ‘active’ digital footprint, which is the publicly-traceable information that you share on the web, including Facebook updates, message board posts and Twitter rants. [...] The most obvious example is in employment; when hiring a new member of staff, the vast majority of companies now look up potential candidates’ social media profiles. [...]The best guidance is to be sensible. [...] Exercise good judgement and common sense, and your digital footprint will likely be fine. footprint: pegada.trail: rastro.witty: espirituoso.former: primeira.harvest: coletam.purchasing: compras.publicly-traceable: rastreável publicamente.rants: reclamações.good judgement: bom senso.HELLARD, Bobby. What is your digital footprint? Available at: . Accessed on: 19 Sept. 2018
Go back to the article. Are the following sentences true (T) or false (F)? .
a) ( ) Not every Internet user has a digital footprint. It only exists if you send e-mails often.
b) ( ) A digital footprint may be expanded depending on your online activity daily.
c) ( ) Tech companies look for information to learn about users’ behavior.
d) ( ) Shopping information is not relevant for tech companies.
e) ( ) If you share information online, specially on social networks, it may become public.
(5 Pontos)
T /F / T / /T /F
F /T /T /F /T
Soluções para a tarefa
Resposta:
a) F
b) T
c) T
d) F
e) T
Explicação:
a) apenas ao usar a internet você tem uma digital footprint, por isso essa alternativa é Falsa
b) quanto mais você usa, mais a digital footprint aumenta, Verdadeira
c) saber os hábitos online das pessoas ajuda as empresas focarem nos usuários certos que elas querem atingir e/ou se adequar ao interesse da maioria, Verdadeira
d) se uma loja anunciar materiais de construções para pessoas que tem interesses em cosméticos não terá um bom aproveitamento nas vendas, por isso as informações de compra são importantes para as companhias, Falso
e) se você viu uma publicação no Twitter de um famoso ou uma pessoa que tenha seu perfil público nessa rede social, apenas buscando isso no Google, você será capaz de encontrar essa publicação que poderá te levar direito ao perfil da pessoa. Verdadeiro