Question

Texto para a questão.

Analyze an advertisement

Peter Sells
Sierra Gonzalez

Not all advertisements make perfect sense. Not all of them promote or imply acceptance of social values that everyone would agree are what we should hope for, in an enlightened and civilized society. Some advertisements appear to degrade our images of ourselves, our language, and appear to move the emphasis of interaction in our society to (even more) consumerism. There may even be a dark, seamy, or seedy side to advertising. This is hardly surprising, as our society is indeed a consumer society, and it is highly capitalistic in the simplest sense. There is no doubt that advertising promotes a consumer culture, and helps create and perpetuate the ideology that creates the apparent need for the products it markets.

For our purposes here, none of this matters. Our task is to analyze advertisements, and to see if we can understand how they do what they do. We will leave the task of how we interpret our findings in the larger social, moral and cultural contexts for another occasion.

It is often said that advertising is irrational, and, again, that may well be true. But this is where the crossover between information and persuasion becomes important; an advertisement does not have to be factually informative (but it cannot be factually misleading).

In a discussion of what kind of benefit an advertisement might offer to a consumer, Jim Aitchison (1999) provides the following quote from Gary Goldsmith of Lowe & Partners, New York. It sums up perfectly what it is that one should look for in an advertisement. The question posed is “Is advertising more powerful if it offers a rational benefit?” Here is Goldsmith’s answer: “I don’t think you need to offer a rational benefit. I think you need to offer a benefit that a rational person can understand.” Goldsmith understands the situation, so we must believe him.



Glossary

advertisement: anúncio

advertising: propaganda

enlightened: esclarecida

seamy: desagradável

seedy: sujo; de má reputação

crossover: combinação; mistura

misleading: enganoso(a)

quote: citação

sum up: resumir



Em “[…] if we can understand how they do what they do” o termo they faz referência a:





A
acceptance.

B
social values.

C
findings.

D
advertisements.

E
images of ourselves.

Answer 1

Resposta:

D

advertisements.

Explicação:

Pois o texto se refere aos anúncios e "advertisements" em inglês significa anúncios.

Answer 2

A frase "if we can understand how they do what they do" faz referência a advertisements, letra D.

Isso pode ser comprovado pelo trecho:

• Our task is to analyze advertisements, and to see if we can understand how they do what they do.

O pronome pessoal they (eles) está referindo-se diretamente ao substantivo advertisements (propagandas).

Concordância verbal

O acordo sujeito-verbo aponta que um sujeito e seu verbo devem ser ambos singular ou ambos no plural:

• Um sujeito singular acompanha um verbo singular.
• Um sujeito plural acompanha um verbo plural.
• Sujeitos e verbos devem concordar uns com os outros em número (singular ou plural).

Aprenda mais sobre concordância verbal em: https://brainly.com.br/tarefa/45205778

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