It is one of the simplest shoes on the planet: a piece of plastic, roughly
the outline of your foot, with a crude strap holding the sole to your toes. Yet Brazil’s
Havaianas brand took the humble flip-flop to new heights. The company behind them
was sold for $1bn (£780m). Selling about 200 million pairs every year, it had produced a
domestic and international phenomenon. Across the country, there are whole shops
dedicated to them. Rows and rows, in all colours and styles. There are strappy ones, shiny
ones, ones in the colour of your favourite football team, ones with huge platform
wedges. The colourful rubber shoes have become synonymous with Brazil. Many carry a
little Brazilian flag on their strap. “Havaianas embodies Brazil’s fun, vibrant &
spontaneous way of life,” claims the company’s Twitter account. And it is this strong
identity that has helped it hold its own, against cheap versions of what is an easy-toreplicate design.
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Olá,
Podemos ver "colorful", "crude" e "cheap".
Espero ter ajudado!
Bons estudos!
ana08632:
obrigadaa
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