HOW MEN AND WOMEN MANAGE THEIR SOCIAL NETWORKS DIFFERENTLY
A new study of online behavior reveals that men and women organize their social networks very differently.
One of the interesting insights that social networks offer is the
difference between male and female behaviour.
In the past, behavioural differences have been hard to measure.
Experiments could only be done on limited numbers of
individuals and even then, the process of measurement often
distorted people’s behaviour.
That’s all changed with the advent of massive online
participation in gaming, professional and friendship networks.
For the first time, it has become possible to quantify exactly
how the genders differ in their approach to things like risk and
communication.
Earlier this year, for example, we looked at a remarkable study
of a mobile phone network that demonstrated the different
reproductive strategies that men and women employ throughout
their lives, as revealed by how often they call friends, family and potential mates.
Today, Michael Szell and Stefan Thurner at the Medical University of Vienna in Austria say they’ve found significant
differences in the way men and women manage their social networks in an online game called Pardus with over
300,000 players. In this game, players explore various solar systems in a virtual universe. On the way, they can
mark other players as friends or enemies, exchange messages, gain wealth by trading or doing battle but can also
be killed.
The interesting thing about online games is that almost every action of every player is recorded, mostly without the
players being consciously aware of this. That means measurement bias is minimal.
The networks of friends and enemies that are set up also differ in an important way from those on social networking
sites such as Facebook. That’s because players can neither see nor influence other players’ networks. This prevents
the kind of clustering and herding behaviour that sometimes dominates other social networks.
Szell and Thurner say the data reveals clear and significant differences between men and women in Pardus. For
example, men and women interact with the opposite sex differently. ”Males reciprocate friendship requests from
females faster than vice versa and hesitate to reciprocate hostile actions of females,” say Szell and Thurner. Women
are also significantly more risk averse than men as measured by the amount of fighting they engage in and their
likelihood of dying. They are also more likely to be friends with each other than men.
These results are more or less as expected. More surprising is the finding that women tend to be more wealthy than
men, probably because they engage more in economic than destructive behaviour.
One obvious problem is that of gender swapping: men who play as women and vice versa. Szell and Thurner say that
other studies have shown that around ten per cent of online gaming populations engage in gender swapping. They
say there’s no reason to think this would be any different in Pardus and that it shouldn’t affect the results.
A more serious problem could be the well known phenomenon that women tend to receive better treatment in male-
dominated online gaming communities. Indeed, Szell and Thurner say they can see evidence of this in their data.That’s something they’ll need to look into in more detail.
1°) A forma comparativa destacada na frase “More
surprising is the finding that women tend to be more
wealthy than men” (linha 33) poderia ser corretamente
substituída por
(A) wealthier than.
(B) wealthiest than.
(C) the wealthiest.
(D) wealthier.
(E) wealthiest.
Soluções para a tarefa
Respondido por
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Resposta:
1°) A forma comparativa destacada na frase “More surprising is the finding that women tend to be more wealthy than men” (linha 33) poderia ser corretamente substituída por
(A) wealthier than - mais rica do que - Comparativo
Mais surpreendente foi descobrir que as mulheres tendem a ser MAIS RICAS DO QUE os homens. >>>> fazendo comparação entre os homens e as mulheres.
Explicação:
(B) wealthiest than. errado
(C) the wealthiest. - superioridade.
(D) wealthier. - errado - falta ''than''
(E) wealthiest. - errado - superioridade e falta ''the''
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