Headlines and lead
Manchetes e lide
The first page of a newspaper has the most important news of the day. On this page,
you can find short sentences using verbs in the present tense, the headlines, which are
highlighted in order to call the attention of the reader to the news. Headlines use keywords
that can be easily understood by the reader.
The first words or sentences of an article in a newspaper are called lead. In a few
words, the lead of a newspaper is a short paragraph that introduces the reader to the story
and contains a summary of the facts, indicating the subject, place, and date of the event. So
the lead tells the readers what happened, who was involved, when, where, and how the
event happened.
One of the main functions of the lead is to provide the reader with the most important
information in the text in case he / she doesn't have time to read the complete news. Another
reason for the lead is that if the news is too long, the newspaper editor can cut parts of it,
usually the final ones.
KEYWORDS BOX
ad = anúncio
comic strip = tirinha
easily = facilmente
happened = aconteceu
headline = manchete
highlighted = destacado
how = como
news = notícia(s)
reader = leitor
summary = resumo
understood = entendido
what = o que
when = quando
where = onde
who = quem
word = palavra
Com base no texto assinale a informação correta.
a) On the first page of a newspaper you can find
( ) complete news stories.
( ) headlines.
b) The headline is important because
( ) it catches the attention of the reader.
( ) it indicates the number of the page where the reader can find the complete
news story.
c) The lead normally includes the answer to
( ) three questions: when, what and where.
( ) five questions: when, what, where, who, and how.
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