ATIVIDADE 2
Leia o texto abaixo para responder as perguntas.
COLOR AS A TOOL
Color is powerful because it can change our mood - the mood of potential customers. If a
vosite improves our state of mind, our relationship with a brand will deepen and the probability of a
turn will increase. Advertisers and designers are well aware of that. We are not guided entirely by
logic when making purchases. We tend to be driven by less identifiable factors such as emotions.
Successful brands like Harley Davidson don't sell motorcycles, they sell a lifestyle.
finding the right choice of colors is an art because everyone interprets colors differently.
Therefore, the trick is about an entire selection. No color scheme is ideal or universal. There is no best
palette for a specific social or cultural group. We have to understand the meaning of colors so that they
can support our message. Colorful information affects the decision-making process with a surprising
effectiveness.
8) De acordo com o texto, por que as cores são poderosas? lº parágrafo
9) De acordo com o texto, a Harley Davidson vende o que? 1° parágrafo
Soluções para a tarefa
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Resposta:
8) the color is power because it can change the mood of potencial customers.
9) Harley Davidson sell a lifestyle, and finding the right choice of color is an art because everyone interprets different color
Explicação:
8) a cor pode ser poderosa, pois elas podem mudar o potencial, mentes das pessoas.
9) As pessoas podem interpretar as cores de diferentes formas, e por isso é importante escolher a cor certa
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