Question

Até aqui você está refletindo sobre o termo globish e o inglês como lín- gua franca. Tudo bem? Para entender o contexto de uma boa comunicação entre pessoas de idiomas diferentes, é necessário compreender que essa comunicação não se dá somente se os envolvidos forem fluentes na língua falada. Nesse sentido, o seu desafio agora é pensar sobre os termos sotaque (accent), pois é de suma importância levarmos em consideração esses contextos quando se trata da comunicação entre falantes de idiomas diferentes. Faça leituras sobre esses termos e anote o que descobriu sobre eles no seu bloco de anotações. A New International Business Language: Globish
English is the global language of business, yet English is also the native tongue of relatively few people, and it is notoriously hard to learn. What can be done? Jean-Paul Nerrière came up with an answer: Globish, a kind of simplified English that is vastly easier to use and can work almost as well
as a full command of the language in most business situations. Nerrière, a Frenchman, was an international vice president of marketing at IBM when he noticed a pattern in how non-native English speakers communicated at con- ferences. As Michael Sakpinker writes in the Financial Times, he observed that: “when a Japanese employee met a Belgian, a Chilean and an Italian, they managed. None spoke English brilliantly but each knew the others were making mistakes too. When an American or British manager walked in, ev- erything changed. The native speakers talked too fast and used mysterious expressions”. The secret was to employ a stripped-down vocabulary and, crucially, avoid all figurative language and never tell jokes. So Nerrière de- veloped a list of 1,500 English words that he is convinced you can use to communicate just about anything, and he has been building a business in training people to speak with that basic vocabulary.

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