Question

42As mentioned in paragraph 2, which of the following best describes what happened in the 2004Presidential election?A Karl Rove was elected to an important political office because of his skillful use of microtargeting.B Both the Republican Party and the Democratic Party followed Karl Rove's advice that advertising on the Golf Channel was a smart political strategy.C The Republican Party's adoption of micro-targeting caused political advertisements to be directed at people who play golf.D A carefully targeted appeal to various types of sports fans was one of the deciding factors in George W. Bush's successful Presidential campaign.E Successful advertisements displayed on the Golf Channel proved for the first time that microtargeting can be an important tool in political campaigns.

Answer 1

A alternativa correta é a C.

De acordo com o texto, as técnicas de “micro-targeting”, ou direcionamento de marketing exclusivo para determinado grupo de pessoas, são mais efetivas tanto para vendas, quanto para as campanhas políticas.

Por isso, nas eleições de 2004, os republicanos compraram anúncios de televisão em canais de golf para tentar convencer esse eleitorado a votar em Bush, direcionando a publicidade.