Question

04.UFPB

International advertising can be a risky business. When McDonald's launched Le Big Mac in Paris, it discovered that in local slang this meant "the big pimp". It is not just a question of language either; national advertising styles also vary considerably. The British like humour and irony in their ads, whereas the Germans regard this approach as frivolous. The French are more sexist than the British and will use seminaked women in almost any context. The Italians generally like to see beautiful people wearing beautiful clothes driving beautiful cars. These are not just national stereotypes, but based on hard experience. Different countries also prefer different products.

– The text is PREDOMINANTLY in the:

A) present tense.

B) past tense.

C) future tense.

D) present perfect tense.

E) present progressive tense.

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Answer 1

O texto apresenta diversos tempos verbais, como o past tense e o future, entretanto o principal modo verbal é o Present tense, e portanto a resposta correta é a letra A.

O Present tense se caracteriza por ser um modo verbal que utiliza os verbos para representar ações que acontecem sempre ou que estão acontecendo. No texto temos exemplos de frases que mostram bem o que o present tense significa, tais como "The British like humour and irony in their ads...", que traduzido ficaria "Os britânicos gostam de humor e ironia nas suas propagandas". Nessa frase vemos o uso do verbo like, que expressa que o sujeito (britânicos) realiza uma ação constante, que no caso seria "gostar".